Top 10 SEO Auditing Strategies
Hi!
If you’ve read a few SEO articles or visited a few SEO websites, you’ve probably come across the words “SEO audit” a few times. Today, we’re going to look into what an SEO audit is and how your website can benefit from an audit.
What is an SEO Audit?
An SEO website audit is a full inspection of a website and its search engine ranking. If the website was a person, the audit would be like a complete physical exam. An SEO audit evaluates your on-page optimization, identifies areas for improvement, and makes recommendations to improve rankings on the SERPs (search engine result pages).
An audit can determine if the site is optimized to achieve your web traffic goals, and give you ideas of how you can improve the site to reach those goals. Audits are important before making big changes to website search engine optimization or a website redesign.
The 10 Audit Strategies
- Crawl Your Website
- Analyze On-Page SEO
- Check Site Speed
- Evaluate Your Backlinks
- Review Your Content
- Check Website Mobile Browsing
- Analyze User Experience
- Review Your Social Media Profiles
- Track Keyword Rankings
- Analyze and Measure Site Performance
1. Crawl Your Website
The first step in an SEO audit is to crawl your website. Tools like Screaming Frog and SEMrush can help you identify broken links, missing meta tags, duplicate content, and other technical SEO issues that can negatively impact your site ranking.
2. Analyze On-Page SEO
On-page SEO refers to the optimization of individual webpages for specific keywords. Check your title tags, meta descriptions, headers, and content to ensure they are optimized for your target keywords.
3. Check Site Speed
Site speed is an important ranking factor. Use tools like Google’s PageSpeed Insights to test your site speed and get recommendations for improvement.
4. Evaluate Your Backlinks
Backlinks are a factor in how search engines rank websites. Tools like Ahrefs or Moz to analyze your backlinks. Look for high-quality links from reputable websites.
5. Review Your Content
Content is king in SEO so review your website content to ensure it is high-quality, relevant, and valuable to your audience. Look for opportunities to update old content and create new content based on keyword research.
6. Check Website Mobile Browsing
Mobile browsing is number one, so having a website optimized for mobile use is essential. Use Google Lighthouse to see if your site is easy to use on mobile devices.
7. Analyze User Experience
User experience (UX) is an important ranking factor. Analyze your site’s menu navigation, design, and overall usability to ensure it provides a good user experience.
8. Review Your Social Media Profiles
Social media doesn’t directly increase rankings, but it can help increase web visibility and traffic to your site. Review your social media profiles and posts to ensure they are consistent with your brand and SEO strategy.
9. Track Keyword Rankings
Keep track of your keyword rankings to see how your SEO efforts are going. Use tools like SEMrush or Ahrefs to keep an eye on your keywords.
10. Analyze and Measure Site Performance
Set Up Google Analytics and Google Search Console. These tools provide valuable insights into your website’s performance and can help identify potential SEO issues.
Key Takeaways
The goal of an SEO audit is to improve your website visibility in search engines, increase organic search traffic, and enhance user experience on your site. It’s an important process that helps you uncover the strengths and weaknesses of your SEO strategy. Audits should be conducted regularly to keep your website optimized and up-to-date with the latest SEO practices.
I hope this post helps you understand the importance of SEO audits.
Thanks for reading.
Cheers!
Leo
PS – Need more help with your website audit? Just book a call!
