7 Tips and Tricks to Good Email Marketing
Hi!
Email marketing is the strategy of using email to promote your products or services. Generally, every email sent to a potential or current customer can be considered email marketing.
Why is Email Marketing Still Important?
Email marketing is a powerful way to build stronger relationships with your customers and drive sales. It’s the most profitable and cost-effective direct marketing technique, According to Google, email marketing generates an average return on investment of $36 for every $1 spent.
Despite the rise of social media, email remains the most effective way to nurture leads and boost customer loyalty. About 347.3 billion emails are sent and received between businesses and consumers everyday. Because of this wide use of email, it’s a top choice among marketers to produce income. There isn’t one successful company that doesn’t use email marketing. So, email marketing is still the most effective marketing communication channel you can use to generate more sales and revenue for your business.
2 BIG Things You Should Know
- Email marketing delivers an average return on investment (ROI) of 4,200%.
- 4 out of 5 marketers would rather give up social media than email.
So, to answer the question, email is still important because it delivers the most bang for your buck.
Your Email List Belongs to You
On any social media platform, your account, along with your fans, posts, etc., belong to the platform. Your account could be suspended, deleted at any time for any reason, and without warning. This is a frustrating experience for any business owner. However, you own your email list. No one can take those leads away from you.
Ownership is another advantage of building an email list and using email marketing. As a list owner, you’re not relying on the rules or judgment of any social media platform to support your marketing plan.
7 Tips and Tricks for Your Email Marketing
- Use an Email Marketing Platform
- Use AI to Improve Your Emails
- Time Your Emails
- Don’t Buy Contact Lists
- Write Eye-Catching Email Subject Lines
- Clean Your Mailing List Regularly
- Keep Your Email Design Simple
1. Use an Email Marketing Platform
Platforms like Campaign Monitor, Mailchimp, Constant Contact and Moosend are all-in-one tools that provide marketers with everything they need to run an effective email campaign. Email marketing automation allows for personalized content and better response rates.
2. Use AI to Improve Your Emails
AI can help you determine the best time to send emails to each subscriber; personalize your emails to improve click rates and conversions; and sift through email replies to determine if an automated response or a human response is best.
3. Time Your Emails
Be aware of time zones and use the scheduled send feature of the email marketing platform. Experts generally recommend sending emails midweek (Tuesday, Wednesday or Thursday) during work hours.
4. Don’t Buy Contact Lists
Building your own email list ensures that your subscribers have agreed to receive your emails, leading to much higher engagement rates.
5. Write Eye-Catching Email Subject Lines
An eye-catching subject line can significantly increase your open rates.
6. Clean Your Mailing List Regularly
Regularly removing unengaged subscribers can help improve your open and click-through rates (CTR).
7. Keep Your Email Design Simple
A clean, simple design can make your emails easier to read and navigate.
In Conclusion
The keys to successful email marketing: give value to your email subscribers and make your emails speak to them. Email marketing provides benefits that other digital marketing strategies can’t offer. These benefits make it a vital part of your business marketing strategy.
I hope this post helps you with your email marketing projects.
Cheers!
Leo
PS – Need more help with your email marketing? Book a call with me today!
