Backlink Quick Start Guide
Hi!
Today, I will explain what backlinks are, and I’m going to show you how you can determine what makes a good backlink.
What Is A Backlink?
A backlink, often just called a link, is a mention of your website link on an external website.
Why is a Backlink Important to You?
Imagine that your website has perfect on-page SEO. If we compare your website to a perfect car, that car would still need gasoline to go anywhere. Backlinks are like gasoline for your website. Backlinks delver “link juice” to power your website up the Google ranks.
A backlink represents a vote of confidence from one website to another. So, backlinks to your website are a signal to Google that other websites trust your content.
Google sees a backlink as a vote of confidence for your website. Google takes that “vote of confidence” into consideration when ranking your website for the keywords you’re targeting.
What Pages Should You Build Backlinks To?
A backlink can help improve the visibility of a webpage in Google. You’re going to build backlinks to all the pages on your website that you want more visibility for. So, you will build backlinks to the pages you want to rank.
For example, you may want to rank your home page. Or maybe your blog posts, or your product pages. Build links to the pages that you want to rank.
But wait there’s more.
Before you start building links only to your product pages, for example, keep in mind that every piece of content you publish on your website should have value. Otherwise, what’s the point of publishing it, eh?
So, the majority of pages on your site will have value to your audience. Standard about pages and contact pages have less value to your audience because generally this type of information is limited and rarely changes.
However, if your page has fresh, valuable information that is updated often, you need to build backlinks to it. Blog posts, for example, have tons of information and value in them, so you need to build backlinks to them so you can showcase that valuable content online and look like an expert.
In Conclusion
You should build backlinks to all of the pages that you want to rank on Google, including the ones that have blog posts. Don’t just build links to your pages that have products and services. Because after a while, your website is going to have 100 links and all 100 links will be pointing to pages that have products or services. Google sees this situation as an unnatural user experience.
I hope you have a better understanding of backlinks.
Cheers!
Leo
PS – Need help with your backlink plan? Just book a call!
