On-Page SEO Quick Start Guide
Hi!
On-page SEO is an important part of your SEO (Search Engine Optimization) strategy.
First, I’m going to explain on-page SEO. I’m going to cover the “three kings” and their role in on-page SEO. After I cover the three kings, I’m going to tell you how you can optimize your website with the three kings.
What is On-Page SEO?
On-page SEO refers to any change you make on your website to improve its visibility.
Some examples of on-page optimizations:
- updating the SEO title tag on the website
- changing the H1 tag on a webpage
- editing the meta description of a webpage
These are all actions you make on your website and are called on-page optimizations.
The 3 Kings of Every Website
Meet your friends, the three kings. When it comes to optimizing your website, there are certain important parts of your website structure that carry more weight than others for your keywords (search terms).
In order they are:
- your website URL
- your SEO title tag
- your webpage title (webpage title is often called the H1 tag in HTML)
After the webpage title, you’ll have your subheadings (H2 and H3 title tags). And then you’ll
place your content under your subheadings.
The website URL, the SEO title tag, and the webpage title are the “heavy hitters” and
define what your page is about. Now that you know this, you need to optimize your
websites for all three elements.
Optimizing For The First King
For example, if you have a business that sells baby clothes in the US, you will instantly know that your big keyword is “baby clothes”. If you want to see the numbers, a tool like Google Keyword Planner, will show you that there are more than 100,000 searches per month for “baby clothes”.
Since “baby clothes” is likely to be your biggest, most popular keyword, you want to include it in your URL.
So a good example of your URL would be website.com/baby-clothes.
A bad example of your URL would be website.com/baby-clothes-tops-for-girls-boys-sell-cheap. As you can see, that URL is very long and is filled with many keywords. And as a result, it looks like spam. You want to avoid looking like a spammer and you want to use shorter URLs.
Optimizing For The Second King
Your next step is optimizing the SEO title tag. Your SEO title tag is the main heading text you see in the Google search results.
Try to get your main keyword towards the front of the title tag, because the front position carries more weight and it’s a bigger ranking signal.
When it comes to optimizing your SEO title tag, there’s a few things you want to keep in mind.
You want to get your keywords to the front of the title tag. However, you want to make sure you write naturally and not just stuff your keywords in there because that will look spam. Also, try to include single keywords, and do not repeat words, as it can quickly lead to over-optimization and result in your website dropping in rank.
Optimizing For The Third King
Your next step is to optimize the page title. So what is the page title?
The page title (aka H1 tag) represents the main topic of your page. When it comes to optimizing your page title, it’s basically the same rules that you follow for the SEO title tag. However, you don’t want to make them exactly the same. You want to scramble the words, and/or include some other relevant keywords in it. Your page title will be similar to your SEO title tag.
Changing your SEO title tag slightly to make a unique page title.
For example, you can change the SEO title from “baby clothes – tops, bottoms and more”” to the page title of “baby clothing – view our tops, bottoms and more”. These are very small changes, but they are enough to make a unique page title.
In Conclusion
Getting the right HTML page structure is going to help you a lot and make a big difference when it comes to ranking your website higher on Google.
I hope this post helps you understand on-page SEO.
Cheers!
Leo
PS – Need more help with your SEO? Just book a call!
