What is Digital Marketing?

Digital marketing is a huge subject that contains a large variety of internet marketing strategies used on digital media like search engines, websites, social media sites, email, and mobile apps. 

Digital marketing is all about connecting with your audience in the right place and at the right time!

Why is Digital Marketing Important?

Today’s consumer spends most of their waking hours online. This shift away from older, traditional media like newspapers, radio and television, highlights the importance of marketing your business online. 

Businesses need to be where their customers are, and today that’s the Internet. 

5 Keys to Digital Marketing

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)       
3. Content Marketing
4. Social Media Marketing
5. Email Marketing

1. Search Engine Optimization (SEO)

SEO is the practice of improving your website to rank higher in search engine results pages. SEO increases the visibility of your website, leading to more traffic and potential customers.

2. Pay Per Click (PPC)

PPC is a way of driving traffic to your website by paying a publisher (like Google) every time your ad is clicked. One of the most popular types of PPC is Google Ads.  PPC lets you pay your way to the top spots on search engine results pages.

3. Content Marketing

Content marketing is creating and sharing informative content to attract and convert your leads into customers.

Content marketing makes your business look like an expert in your field, builds trust with your audience, and drives inbound traffic and leads to your website.

4. Social Media Marketing

Social media marketing promotes your brand and content on social media sites to increase awareness of your brand, drive traffic, and generate leads.

Social media can give you a way to directly connect with your customers and receive immediate feedback.

5. Email Marketing

Email marketing is a direct marketing plan that uses email to promote your products or services directly to the inbox of a customer. Email marketing helps make your customers aware of your latest items or offers. Email marketing may be the best performing online marketing plan because we all tend to check our email more than once a day.

Key Takeaways 

Digital marketing is an essential part of every business owner’s marketing strategy. Because it reaches a wider audience at a lower cost than traditional marketing plans, digital marketing is a practical choice for businesses of all sizes. 

By understanding the different types of digital marketing, businesses can create effective strategies to reach both their target audience and their business goals.

I hope this article helps you with your internet marketing plans. 

Need more help with your digital marketing?  Book a call today.